My idea is to create a character to reflect Zenon — this wouldn’t be the “creator” but rather an associate of the aliens responsible for the project. This character would be a combination of informative and personable — I’d manage the Twitter account, and interact with the different Zenon accounts, as well as other accounts on the website. It’d be possible to branch onto other social media sites as well.
This feels important as it creates another association for Zenon. We wouldn’t necessary “give anything away” or “create false promises” — rather, we’d create a personality that people would associate with the project, and build off the alien meme that’s already present in the Zenon community.
This personification would use Twitter (and possibly Substack) as a way to get simple information to the masses — this could include “how-tos”, instructional material, as well as more fun media — I’m putting this forward as a possible Accelerator-Z project (although I’m definitely not submitting anything until I have community feedback and an open discussion). I’m a fairly skilled producer, and have a lot of creative people in my network, so it’d be easy to create music and video content to share through this character. They would also be able to interact on the Telegram group, and with other accounts online (to build a following). The goal would be to turn this individual into a well-known account on Twitter (which isn’t necessarily easy, but I think it could be really helpful).
Ultimately, I think it would be a clearer association (this character), and that would bring in a memability that would bring in new investors. Even if they’re not aware of the technology, they’ll still be interested in investing (just look at $PEPE).
I’ve written other notes on this topic that I can share, but I’m wondering what you think of the idea. I’m happy to share some of the AI characters I’ve created (Midjourney) and we could collaborate as to who this person/individual actually is. The main character I’ve made is ultimately an alien, with human characters (similar to a bald Vitalik, but unique looking).
This is basically what all shitcoins/memes do on Twitter/Telegram. I think you can use your skills for a much better purpose. You’ve mentioned that you have a lot of creative people around you, maybe educational videos ?
I suggest to build traction / evidence of performance. Tools like attribute.zenon.org can help you prove value to a certain extent, though it cannot yet prove full cycle participation i.e. staking, delegation etc (that’s in the pipeline). You may use any other metric tools/data to prove performance as well.
People are reluctant in accepting marketing ideas and I understand them, they want something professional, something big from the beginning. My opinion is that our traction is almost dead and being a perfectionist in these times it’s not a good approach, we must start from somewhere to get some results, even bad results so in the future we can improve our cost/efficiency in accepting other projects in AZ.
----> Our main twitter it’s almost dead, we’ll not get access to that page.
----> We need our own thing, our own page
----> This page doesn’t necessarily need to be “PRO” and only full of geek shits. The main purpose of this page need to be user friendly - fun oriented, attracting attention mainly.
----> In the future our community will be formed with any kind people: developers, shitposters, memes, dreamers, fun oriented people, marketing oriented people, grandmothers, any kind, don’t be reluctant with people who are not nerdy.
Set some goals for every month (reaching a bigger number of followers each month, more engagement)
Convince the pillars much better: let’s say you want to get paid 1500$ monthly, that’s around 4500-5000$ for 3 months, asked them in the first phase for only 750$ per month for the first 2 months and If you prove that your project is successful you get the rest 3500$ in the last month (I fucking love this idea, you build trust, AZ will lose minimum if it’s a failure)
I like your idea, we need people like you here. Make them an offer they can’t refuse and if you prove right you’ll get a big payday in the last phase. You can ask for 100-200 more for a like+follow+ retweet campaign so you can get more traction + bring your own ideas. I would pay this guy even more if he prove us. In the beginning any kind of traction will cost money, after one year the page can be transferred to a volunteer if we have a lot of traction. Oh, I forgot… another big name from community should have access to this twitter account in case of anything we keep the page safe. Good luck!
There are enough performance tools and metrics in the industry where any strategies can be backed up by data. We shouldn’t settle for less. The right marketers with the experience exist.
It’s is scarce, I agree with you. But in the beginning we should risk some funds, we are scarce because there is no traction. Firstly we should start from somewhere, in 6 months we can pay for a twitter campaign 500znn which would cost us now maybe 5000znn (Just a stupid example). If we don’t start much faster with marketing campaigns any other AZ project from development area will be very expensive due to low znn price, much worse than failing in marketing area once or twice.
If ZNN increases in value it means that the treasury is worth far more in $ terms. We can actually do more marketing with a higher priced ZNN. Same for any other developments. This shouldn’t be a game of giving away bags for the sake of it. Someone should develop a proposal and explain their value/proof-of. Community/Pillars evaluate. In development, proof of working code gets you somewhere. In marketing, proof of some level of performance gets you somewhere too. I believe that we should be valuing talent on a per hourly rate basis, we’d build a much stronger organization if we had more permanent roles which perform duties at an affordable rate, prove value via sprints, etc.
I appreciate the focus on measuring results of marketing. It’s hard to do well, even in the real world.
For example, in real estate, tracking ad, to click, to browsing on a website, to filling out a marketing card or signing a lease is 100% doable for property managers who know what they are doing. The tools exist. But it’s not easy and it’s expensive.
When I go to new markets and need to hire less experienced property managers I need to accept less. They don’t understand ILS, google ad words, etc… They do shotgun marketing with no understanding of direct results, but units get leased and we sort of find out after the fact how our marketing efforts worked out.
We are a “young” project in need of marketing. We don’t have a yuge marketing team with a large budget. We don’t have all the tools necessary to track performance metrics, but they are coming.
I personally think a reasonable approach is just try stuff. See if it work. Track metrics w/ google analytics. Track clicks. And if the approach works, and generates traffic and/or new users, ask for AZ for your efforts. That is what I’m doing with zenon.info and learn_zenon.
I do have some fixed costs for zenon.info that I might ask for reimbursement, but I’m just trying shit to see if it works. And that could take months. I’m going to stick with zenon.info until it either fails or succeeds. It if works, and you can demonstrate it created value, ask for AZ. Right now I have 20 subscribers. When I get to 1000 I will consider it a success.
Personally, I think this is an interesting idea. I recommend you partner up with someone else from the community and work through the concepts.
By all measures, zenon.info is a total flop. But I know it creates value for the network. I just can’t prove it. If I can attract one new community developer from it, I will consider it a success. Until I can demonstrate it creates value I will not submit an AZ for my time. But I assure you I’m spending a TON of time writing.
The other benefit of contributing is you will learn a lot about the project… even if your project is not successful. Maybe you will stumble into another idea that you like even more.