Opening this forum from the Community Marketing Initiatives because it requires a distinct strategy that can complement the organic, pure play marketing efforts as @coinselor surfaced.
For lack of a better term for “business development”, let’s use this forum to start canvassing initiatives. Here are some to start:
-Outreach to portfolio companies of web3 accelerators to products/ideas that haven’t decided on a chain yet (ex. Alliance DAO, Orange DAO, etc.)
-Hosting a NoM hackathon on DevPost
-Quests on Layer3
-Zenon Booth at BTC or other web3 conferences
Some of these require money, some require time, some both but these are just as important as marketing initiatives.
Just one right distribution partner, even if it takes 6+ months to close can make a huge different.
A prime case study in this is Microsoft Teams vs. Slack. Microsoft had the existing distribution with enterprise and therefore they won.
The biggest issue I see is the people we want to target (the people looking to leverage the tech and bring real adoption) are either in a product research phase or have deployed already some limited functionality in another chain. Either way, all we can do is introduce Zenon to them. They understand that the technology can’t scale in it’s current form + the UX is a big challenge. Still, they believe in it and decided to build the next killer app.
I think what we should do is introduce Zenon to whatever projects we think have the potential to become the next big application that leverages crypto in a way that truly improves their product. Then, as we reach milestones and start adding more functionality, they’ll keep hearing about us until a point where we actually start to be a contender for their crypto stack.
Like angelo said, it will be a lot of fruitless work in the beginning, until some application decides to leverage Zenon and becomes the next big thing.
I’m playing a long game of placing myself in the right places and connecting with the right people in Bitcoin Ordinals. I think that people here generally understand what business development looks like, that it requires a lot of resources, talent and acumen. It may also be difficult to quantify. So I would like to further this overall discussion to learn more.