I appreciate the enthusiasm we’re displaying towards this proposal. It stands out for several reasons: zyler’s involvement, the proposal’s timing, and our history of proposals. I believe that having an in-depth discussion on establishing standards for marketing-specific proposals will greatly benefit us in the long run.
Since @mehowbrainz joined our ecosystem, his grasp of marketing concepts and vision for a performance metrics-based marketing framework have been evident. Personally, I have been interested in enhancing my marketing skills. After reaching out to him, he shared some valuable resources and books. Consequently, I have been diligently studying Marketing.
I would like to highlight a concept that demonstrates how both @0x3639 and @mehowbrainz can be simultaneously correct, despite their differing approaches. In Seth Godin’s book “This is Marketing”, he distinguishes between Direct Marketing and Brand Marketing.
Brand marketing focuses on building trust and awareness for your brand, and its impact is largely unquantifiable. In contrast, Direct Marketing aims to prompt specific actions (like clicks, impressions, purchases) and its effectiveness is entirely measurable.
Our website footer states “Built by the Community.” If we aim to establish a brand around this concept, all community contributions (like zyler’s articles and development updates) can be leveraged in Direct Marketing (which is quantifiable) and also enhance our brand, providing immense yet unmeasurable value to our ecosystem.
Furthermore, contributors should consider another important aspect. Your contributions, depending on their nature, might not only benefit the community but also build equity in your personal brand. While not everyone can contribute code that gets merged into our zenon-network repository, consider the example of ZenonHub. As Zenon succeeds, ZenonHub, with its headstart as an explorer, is likely to become more feature-rich than its competitors, adding substantial value to the ZenonHub brand. This is similar to the value etherscan has accrued. The same principle applies to individual marketers building personal brands or Zenon.info evolving into a professional publication, and so on.
I strongly side with SultanOfStaking’s take, in that my issue personally is supporting another proposal for the maximum amount. The equation is not as simple as how much time the contributor has sinked into the proposal times how much he/she values his/her time. I hope that by my remarks in this post, you can appreciate it that It’s a lot more complicated than that, and we should negotiate and come to an agreement hence why we believe all contributors should start the discussion as early as possible when funds will be requested for work delivered.
