Several times since I’ve been part of Zenon, I’ve felt both lucky and disappointed due to the low level of awareness in the market about the Network of Momentum. Most of the time I consider myself lucky because I am such an early bird of this ground-breaking technology, but oftentimes, it has been disappointing to see the great things happening here that just remained within the community without expanding enough to a larger public.
Hence, with my growth marketing background, and experience in building and scaling early-stage start-ups, I decided to contribute more actively to the growth of the Network of Momentum with the skills and resources I carry.
I want to apply for A-Z to expand Zenon’s vision and initiatives to a much broader audience. The subject of this project proposal is making some collaborations with well-known publishing entities through banner ads and press releases.
I’ve already talked to a lot of publishing agencies within the crypto space, and sorted them out by analyzing their website traffic, bounce rates, average time spent & other metrics.
I firmly consider that the primary persona of Zenon isn’t an average Joe. They should be great technical minds and business-oriented investors who can understand blockchains in-depth and the uniqueness of NoM.
With this in mind, I’ve made a shortlist with my top-recommended publishers to kick off some PR & paid to advertise on:
press release on news.bitcoin.com + posts cross-channel on all social media ($2500 price)
- published on the main page + social channels (Twitter, Telegram, Facebook) - 2.5M
- daily traffic → between 100,000 and 300,000 times per day
- receives from 3k to 20k impressions depending on the content
ads banner on news.bitcoin.com
- $10 CPM (cost per one thousand visitors who see the advertisement)
newsletter (costs $4000)
- 210k subscribers
- the open rate ranges between 32% - 35%
- open click rates range between 11% - 14%
niche-marketing ads by tag
- offers the possibility to target directly blockchain enthusiasts and developers
- free brand publishing
- creating an official Zenon page and publishing an article explaining the technology, innovation brought, and current or future initiatives
- this initiative is free but the article has to be well structured and written in order to be published because 55% of submissions get rejected.
NewsBTC media kit - https://www.newsbtc.com/wp-content/uploads/2021/08/NewsBTC-2021.pdf
- press release: $200
- banner ads: varies from $4 to $8 in CPM in terms of banner position and number of impressions.
All these publishing or advertising collaborations require funds and effort to communicate with them, send informative resources and briefs, and write content that will be promoted (ads or articles).
The goals here are straight-forward:
- bring in more investors, developers, marketers
- drive awareness of the A-Z
- get better indexing on Google or others to be found easier organically
I want to request the maximum amount of 5000 ZNN. I am budgeting 4000 $ZNN for the publishing services and 1000 $ZNN for my effort in writing the articles, creating the banner ads content & graphics, optimizing the campaigns, and keeping the communication with account managers.
So far, I am in discussions with the Bitcoin.com account manager, and I can put forward my marketing & tech agency. I wanna put the phases after gathering your feedback to revise my application.
Let me know what your thoughts and feedback are.