Marketing doesn’t begin with Zenon btw. Marketing begins with everything else except Zenon: engaging with target audiences to develop an affinity. That can be done directly via social media, or indirectly via the production of content not branded as Zenon on topics which can eventually lead audiences to Zenon. In first priority we need people to be out there and creating affinity, retaining those relationships/leads/cookies (whichever the method), to then create journeys that drive into Zenon.
People try to close the sale way too soon. It doesn’t work that way.