Staking Funnels

Just like the HyperCore Developer Funnels and Delegator Funnels topics, I’m starting to brainstorm a funnel flow for Stakers. Before I get there, I need to understand all the elements which could be used to sell the process. A lot of it has already been implemented in the new website. The points highlighted here will be used to design an alternative funnel flow for other marketing channels. Audiences are likely to be sold on ideas in different ways.

Here’s what I believe matters to Stakers. Please propose if you have ideas.

  • Be educated on the Zenon mission and its USPs.
  • Be educated on the all the projects required to achieve the mission.
  • Be educated on the opportunity for the Staker.
  • Be educated on the benefits of their staking to Zenon.
  • Be educated on how their contributions will be recognized, aside from rewards.
  • Be educated about the APR’s for staking.
  • Be educated about the emission schedule for ZNN.
  • Be educated about the reasons for ZNN to increase in value and what it’ll take to make it happen.
  • Be educated about the community spaces (Discord, Forum).
  • Be educated on the staking process via a high level overview/demonstration.
  • Be educated on the installation of SYRIUS, link to WalletConnect, reward claiming.

Things we can work on:

  • Develop a list of communities and their known early distribution systems i.e. THORChain had RUNEVault which paid about 50% APR in its early days, it was phased out after ~1 year. THORChads remember this as a the vehicle which boosted their holding positions. If Staking could be compared via content, and targeted to THORChad audiences, it could spark memories and attract newcomers. There are other communities with other systems like this, I just haven’t researched. If you know any, feel free to comment.
  • More to come and welcoming comments.

This topic will serve as a thread to follow progress on the initiative.

I began to draw part of the onboarding funnel. The website will do a lot of the education work upfront.

I decided to capture their email address for remarketing purposes (for now, will evaluate Discord/Twitter handles as an alternative, spam bot blocking is my concern here as these platforms/networks can ban any automation, I have to see what’s possible).

I prepared a quick video of the process, nothing is final but it gives a preview of what I envisioned. Likely graphics / testimonials will change between stages, might put a progress bar somewhere, and there will be an option to go back between steps.

See this video:

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