I’m doing this with an intent to help you develop a stronger proposal, perhaps with better value for the network at such an early stage:
Goal: I do not believe that educating an existing an aware community is a strong enough goal (and also likely not prioritized atm, especially at such rates). We’re really interested in “new users”, though you don’t define which one you will focus on. Is it new developers for specific needs? Is it new delegators? Is it new liquidity providers? Every single one of these can have its own strategy. By not defining a concrete goal, you aim too broadly and your strategy won’t be targeted to anything specific. You also can’t do them all, every goal I listed in my guidelines could have its own channel-based campaign / proposal. Performance marketers look to snipe targets.
Strategy:
Your strategy is to post content on a regular basis using your Twitter handle + Medium blog, since a concrete goal isn’t defined, you actually can’t really distribute properly since you don’t know who you’re fitting the content-for. “Noobs” means nothing. All newcomers are noobs technically, whether they’re developers or investors. But as I mentioned privately to you: if you know that you’re aiming for developers for solving specific goals, you then know what content to listen-for in various channels, and strategically formulate copy in a way which creates relevance to your content (whether it’s a tweet/recap, which can then lead the traffic down a path that’ll engage them into the network. I understand that Zenon.Org + Attribute systems will be helpful for your venture, though I forecast that broad content without specific goals highlighted in the section above, won’t yield much value/conversion for the budget requested. I also don’t see a sign that you experimented with tweet-listening tooling to help you achieve your “interaction” objectives. What would you be listening-for anyways, you don’t have specific targets in mind? i.e. what hashtags/keywords would you be listening-for to identify the high-traffic threads? I was hoping that instead of rushing a draft proposal, you would take the time to research all these new notions I shared with you privately, and experiment with them to build a strong strategy…
Key Performance Indicators:
CPM and CTR don’t tell us much when it comes to performance down the line. I get it, we’ll get metrics about your Tweets, but we won’t know what happens post engagement. You also didn’t define a link-tracking strategy, which means that if you link content to a specific site from your Tweets, we won’t know which Tweet drove the most clicks to your link. Twitter only gives you insights on “Engagements” which are defined as “Total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes.” — so not only link clicks, which would skew your data.
I appreciate the willingness to use Zenon.Org systems when they roll out. Though I still think that your goals/strategy will change once you realize that you can attain more value/conversions if you refine proposals to be more targeted. The more you understand the sample proposal shared in my guidelines, the more you’ll see that a snipe approach likely will yield more performant metrics / value for the network.
Duration: I don’t think a duration should be defined given that some tooling isn’t available yet.
Reporting: I guess you’d be able to show a report of Tweet impressions + engagements. But that’s all for now.
Budget: The proper comparison to THORChain would’ve been: “When THORChain had a $14M market cap (2019), I was being paid $X”. Like I advised you privately and in the guidelines, for marketing proposals its best to start small until you can prove value for the cost spent. That being said, I don’t think that the network should be spending such sums on the goals you defined. Perhaps a much smaller amount yes, though you’d have to rework the goal + strategy + KPI’s in order to have a viable proposal.
Value Summary: If this proposal was submitted, it would essentially ask the network to pay for recaps/content which don’t clearly define a concrete goal, strategy for reach, impactful KPI’s — while pushing the risk to the network since no tracking systems are available/published yet.
I believe you have some homework, though with effort I think you can figure it out. I’ll be spending most of my time on Zenon.Org + Attribute from now, spent too much on advice which doesn’t seem to have been explored properly yet.